International Sports and Entertainment Zone (ISEZA): A Special Free Zone for Sports and Entertainment Businesses

Exciting opportunities for businesses in sports and entertainment! Dubai has announced the launch of ISEZA, the UAE’s first dedicated International Sports and Entertainment Zone, located within the Dubai World Trade Centre (DWTC) Free Zone. This specialised business hub is designed to support companies in sports management, media, event planning, and emerging sports technologies.     

What is ISEZA?

The International Sports and Entertainment Zone (ISEZA) is the UAE’s first dedicated free zone for businesses in the sports and entertainment industries. Launched by the Dubai World Trade Centre (DWTC), ISEZA provides a specialized business environment where companies, investors, and professionals can set up, operate, and expand with ease.

Business Activities in ISEZA Freezone

ISEZA covers a wide range of business activities within the sports and entertainment industries, including:

• Sports Management and Marketing: Providing platforms for managing and promoting sports events and teams.
• Event Management: Organizing and executing sports and entertainment events.
• Talent Representation: Managing the careers of athletes and entertainers.
• Media and Broadcasting: Producing and distributing sports and entertainment content.

In addition to these established sectors, ISEZA also focuses on emerging areas such as:

• E-Sports: Competitive video gaming.
• AI-Driven Sports Technology: Using artificial intelligence to enhance sports performance and fan engagement.
• Fan Tokens and Digital Engagement: Innovative ways to engage fans through digital tokens and platforms.

Also read: Dubai Free Zone Business Activities 

Who Can Benefit from ISEZA?

ISEZA is designed to attract a diverse array of businesses and professionals, including:

• Global Sports Brands: Companies with international recognition in the sports industry.
• Sports Leagues and Franchises: Organizations that manage professional sports teams and competitions.
• Investors and Sponsors: Entities looking to invest in sports and entertainment ventures.
• Talent and Sports Agencies: Companies that manage athletes and entertainers.
• Media Companies and Broadcasters: Organizations involved in producing and distributing sports and entertainment content.
• Social Media Influencers and Creative Industry Professionals: Individuals who leverage their influence to promote sports and entertainment brands.

Business and Legal Support

To ensure a smooth setup, ISEZA provides legal and corporate support, making it easier for businesses to operate in Dubai. The zone collaborates with major UAE organisations like the UAE Ministry of Sports, Dubai Sports Council, and the UAE National Olympic Committee to create a business-friendly environment.

Khaled AlFahim, Vice President of Asset and Investment Management at DWTC, stated, “ISEZA will create a vibrant ecosystem where sports and entertainment businesses, startups, and entrepreneurs can grow. Members will also benefit from Dubai’s excellent location and access to global events.

Other Features of ISEZ

Apart from business growth, ISEZA will contribute to society by promoting a healthy and active lifestyle. It will host exhibitions, museums, academic programs, and community projects in the Dubai World Trade Centre and Dubai Expo areas.

Location of ISEZA

ISEZA is strategically located in One Central, a prime business district near the iconic Museum of the Future in Dubai. This central location provides easy access to world-class infrastructure, major events, and a thriving business community. 

Being part of the Dubai World Trade Centre (DWTC) Free Zone, ISEZA offers businesses unparalleled connectivity and networking opportunities, making it an ideal hub for sports and entertainment ventures.

Why Choose ISEZA for Your Business?

Dubai’s International Sports and Entertainment Zone (ISEZA) offers businesses in sports and entertainment a unique opportunity to grow in a globally connected and business-friendly environment. Here’s why ISEZA is the ideal choice for your business:

Strategic Location

ISEZA is located within the Dubai World Trade Centre (DWTC) Free Zone, one of the most prestigious business districts in the region. Businesses benefit from:

• Proximity to global events and exhibitions.
• Easy access to international markets through Dubai’s world-class transport and logistics infrastructure.
• A thriving business hub with networking opportunities across industries.

Comprehensive Business & Legal Support

Setting up a business in ISEZA is fast, efficient, and hassle-free. The zone offers:

• Simplified licensing and registration processes.
• 100% foreign ownership and tax incentives, making it financially attractive for investors.
• Legal and corporate support in collaboration with key UAE authorities, such as the UAE Ministry of Sports, Dubai Sports Council, and UAE National Olympic Committee.

A Thriving Industry Ecosystem

ISEZA is the first free zone in the world dedicated to sports and entertainment, creating an ecosystem where businesses can collaborate and grow. It caters to:

• Global sports brands, leagues, and franchises.
• Talent and sports agencies, influencers, and creative professionals.
• Event organisers, investors, and tech-driven sports startups.

Emerging Opportunities in Innovation & Technology

Dubai is a leader in digital transformation and innovation, and ISEZA embraces this by supporting businesses in:

• E-Sports – The booming online gaming industry.
• AI-Driven Sports Tech – Enhancing athlete performance and fan engagement.
• Fan Tokens & Digital Platforms – Revolutionizing sports monetization.

Networking & Growth Opportunities

ISEZA businesses gain exclusive access to:

• Major sports and entertainment events hosted in Dubai.
• Global investors, sponsors, and media partnerships.
• Business matchmaking and industry networking platforms.

Contribution to a Healthier, More Active Society

Apart from business benefits, ISEZA is committed to promoting a healthy lifestyle and sports culture. Companies can participate in community events, exhibitions, museums, and academic programs to engage with audiences and enhance brand visibility.

Conclusion

Choosing ISEZA means positioning your business in a globally recognised hub for sports and entertainment, backed by Dubai’s world-class infrastructure, innovation, and business-friendly policies. Whether you’re an investor, entrepreneur, or industry leader, ISEZA provides everything you need to thrive and expand in one of the world’s fastest-growing markets.

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