How to Sell on Amazon UAE?

Looking to sell on Amazon UAE but not sure where to begin? You are not alone! As the Middle East's leading e-commerce platform, Amazon.ae provides an unparalleled opportunity to reach millions of customers across the UAE. Whether you're an established business or an individual seller eager to tap into the growing online market, understanding how to navigate and set up your seller account is key to success. In this article, we will guide you through setting up your online store and mastering how to sell on Amazon UAE.

With Filings.ae by your side, you will have all the support you need to embark on this exciting e-commerce journey. Get expert assistance with obtaining your e-commerce license or creating your seller account to get started smoothly. 

Why Choose Amazon.ae?

Amazon.ae is the official Amazon platform for the United Arab Emirates (UAE). Launched in May 2019 after Amazon acquired Souq.com, it caters specifically to the needs and preferences of UAE customers, offering a localized experience with support for both Arabic and English. It provides services such as Fulfillment by Amazon (FBA) and Amazon Prime, which includes faster shipping options and other member benefits for UAE residents.

Advantages of Selling on Amazon UAE

Selling on Amazon UAE presents a lucrative opportunity to reach a broad and expanding audience. With the UAE's e-commerce market rapidly growing, Amazon provides a ready-made platform with millions of potential buyers. Here are some key benefits:

• Massive Customer Base: Immediate access to millions of online shoppers without needing your own e-commerce website.
• Boosted Brand Visibility: Leverage Amazon's credibility and brand recognition for greater visibility and customer trust.
• Low Investment Costs: Start with minimal investment and no long-term commitments.
• Fulfillment by Amazon (FBA): Amazon's network handles storage, picking, packing, and shipping, allowing you to focus on business growth.
• Free Analysis Tools: Track trends, analyze sales, and optimize your business strategy with Amazon's built-in tools.

Is Amazon the Right Platform for Your Business?

While Amazon UAE offers numerous advantages, it's important to assess whether it's the right platform for your business. Consider the following factors:

• Product Eligibility and Restrictions: Ensure your products meet Amazon's eligibility criteria. Some items are restricted or require specific permissions. Large, fragile, or perishable items may require additional planning for storage and shipping.
• Product Type: Unique or high-quality products are more likely to stand out among competitors. Amazon's marketing tools can help boost visibility, but having a distinct product offering is essential.

Also read: How to Earn money online in UAE?

Requirements to Start Selling on Amazon UAE

To complete your registration and start selling on Amazon UAE, make sure you have the following:

• Business Email Address or Amazon Customer Account: This will be used for account setup and communication.
• Phone Number: A reachable phone number for verification and contact purposes.
• National ID: For identity verification (e.g., Emirates ID) to ensure seller and customer protection.
• For Businesses:
  • Trade License: Required if you are the owner.
  • E-Commerce License: This license is necessary to sell on Amazon UAE online platform.
  • Power of Attorney: Needed only if you are a legal representative or account manager.
• For Individuals: A recent (less than 3 months old) bank statement, credit card statement, or utility bill for address verification.
• Bank Account: An active bank account for Amazon to send proceeds from your sales.

Ensure you have these documents and details ready to complete your registration and start your e-commerce journey on Amazon UAE smoothly.

How to Sell on Amazon UAE?

Now that you know the requirements for selling on Amazon UAE, let's explore how to get started with the process.

Step 1: Set Up Your Amazon UAE Seller Account 

As mentioned above, To begin selling on Amazon UAE, you first need to establish a seller account. To register a seller account on Amazon UAE, you'll need to prepare and comply with several specific requirements. Here is a breakdown of the essential requirements:

Procedure to Register for an Amazon Seller Account

Go to the official website of Amazon UAE. Click on the "Start Selling" button to initiate the registration process.

Create Your Seller Account

• Enter your name.
• Input your email address (you can also use your existing Amazon customer account).
• Create a password (minimum of 6 characters) and confirm it.
• Click "Create your Amazon account" to proceed.

Choose Your Account Type

Select one of the following account types:

• Individual Seller Account: If you are selling as an individual without a registered company.
• Business Seller Account: If you are representing a business and have a trade license.
• Ensure the business name matches the name on your trade license.
• Read the Amazon Services Business Solutions Agreement and click "Agree and Continue" to accept it.

Provide Business Information

Enter the required details:

• Country, city, area, and address line.
• Store name: The display name that customers will see.
• Phone number: Choose the appropriate country code and enter your phone number. You will receive a verification code via SMS or call.
• Click "Save and Continue" to move to the next step.

Confirm Pickup Address

• Double-check the pickup address where Amazon will collect products from you.
• Click  on 'Save and Continue'.

Enter Payment Information

• Provide your credit card details for payment purposes. This card will be used to charge you for any services. Note: Amazon does not accept debit cards for this step.
• If you don't have your payment details at hand, click "Skip for now" and add them later.
• Click "Save and Continue" to proceed.

Complete Product Information

• Indicate whether your products have barcodes:
• If yes, or some products do, select how you want to list them.
• If no, specify if your products are branded and how you will list them.
• This step can be skipped by selecting "skip for now"

Set Up Your Storefront

• Choose the product categories you plan to sell. You can add or change categories later as needed.
• Click "Save and Continue" to proceed.

Identity Verification

• Amazon requires identity verification to ensure the legitimacy of your account. Select the country where your business is based and choose an appropriate option for verifying the account owner's identity.

Note: The selected option cannot be changed once submitted.  

Step 2: Complete the Required Documentation

Individual Sellers:

If registering as an individual seller, you will need to provide:

• National/Resident ID number (matching the ID document).
• Expiration date (the ID must be valid).
• Country of Issue.
• The full name (First, middle (optional), and last) is on the ID.
• Date of birth (must be 18 or older).
• Confirm your residential address.
• Once the information is complete, click "Submit"

Upload the following documents:

• A copy of your National ID or Resident ID (both front and back).
• A recent bank or credit card statement to confirm your address (confidential data can be hidden).
• Alternatively, a recent utility bill (e.g., water, electricity, dated within the last 90 days).
• Click "Submit" to complete the document upload.

Business Sellers

• If managing the account for a business, provide:
• National/Resident ID number (matching the ID document).
• Expiration date (valid ID).
• Country of Issue.
• The full name (First, middle (optional), and last) is as per the ID.
• Date of birth (must be 18 or older).
• Business name as listed on the trade license.
• Business license number.
• Confirm the business address.
• After entering the information, click Ã??Ã?¢??SubmitÃ??Ã?¢?Ã??Ã?.

Attach Documents for Business Sellers

• Upload the necessary documents:
• A copy of the National/Resident ID of the business owner or legal representative.
• A clear copy of the business trade license.
• If you are a legal representative, include the Power of Attorney (POA) document with the trade license in one PDF.
• Click "Submit" to finalise the verification.

Step 3: Account Activation Process

After submitting all the necessary information and documents, Amazon's Seller Identity Verification team will review your application. This review typically takes between 2-3 business days. You will receive an email within 3 business days detailing the status of your application.

Once you complete your registration as an Amazon Seller and verify your identity, you will gain access to Seller Central the main hub for managing your Amazon selling account. Accessible via both web and mobile, Seller Central is your one-stop dashboard to manage listings, track orders, engage with buyers, monitor your performance, and more.

Once verified, you will get access to the Amazon Seller Central dashboard to start managing your listings.

Step 4: Understand the Selling Costs

When selling on Amazon UAE, you need to consider the following costs:

• Referral Fees: These are fees taken by Amazon based on the type of product sold
• Fulfillment Fees: If using FBA, you will have to pay for storage, picking, and packing. 
• Subscription Fees: Professional sellers need to pay a monthly subscription fee, while individual sellers pay per sale.

Step 6: List Your Products

Product listings are the foundation of your Amazon store. Follow these best practices for creating compelling listings:

• Title Optimization: Use keywords in your product title that customers are likely to search for. 
• Detailed Product Descriptions: Write clear descriptions that highlight key features and benefits.
• High-Quality Images: Use high-resolution images to showcase your product from multiple angles.
• Bullet Points: Highlight important features using bullet points for easy readability.

Step 7: Optimize Your Listings for SEO

SEO plays a key role in ensuring your products appear in search results on Amazon UAE. Follow these tips to optimise your listings:

• Keyword Research: Use tools to find relevant keywords. 
• Backend Keywords: Include search terms in the backend keywords section that are related to your product.
• Customer Reviews: Encourage buyers to leave positive reviews, as this improves your product's ranking.

 Step 8: Leverage Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) allows Amazon to handle the logistics of storing, packing, and shipping your products. This service comes with several benefits:

• Prime Eligibility: Products fulfilled by Amazon are eligible for Prime, which helps increase visibility and sales.
• Reduced Shipping Hassles: Let Amazon handle the logistics while you focus on your business growth.

Step 9: Use Amazon Advertising to Boost Sales

Amazon offers various advertising tools to increase product visibility:

• Sponsored Products: Highlight individual product listings in search results.
• Sponsored Brands: Promote your brand with a banner that includes your logo and a curated set of products.
• Sponsored Display: Show ads across Amazon and even off-platform to increase product reach.
• Amazon Stores: Build a customized storefront to showcase your brand and product offerings.

Step 10: Manage Your Seller Central Account

Once your account is live, Amazon Seller Central will be your control centre. Here you can:

• Track Orders: Keep track of inventory and new orders.
• Manage Listings: Update product details and descriptions as needed.
• View Analytics: Use Amazon's insights to understand customer behaviour, sales trends, and product performance.

Congratulations "Your Amazon seller journey has begun! Now, it's time to reach millions of customers across the UAE and make your business a success!

How Much Does It Cost to Sell on Amazon?

The costs of selling on Amazon depend on your selling plan and the types of products you sell. Here is a breakdown of the main fees:

Selling Fees:

• Referral Fees: A percentage of the selling price, which varies by product category.
• Variable Closing Fees: Additional charges for certain products.

Shipping Fees:

If you use Amazon Easy Ship, standard shipping rates apply based on the size of the shipment.

FBA (Fulfillment by Amazon) Fees:

• Order Fulfillment Fees: For picking, packing, and shipping your products.
• Storage Fees: Monthly charges for storing products in Amazon's warehouses.
• Optional Service Fees: Extra charges for any additional services you choose.

Read more: Dropshipping in UAE: A Complete Guide

Conclusion

Selling on Amazon UAE is a powerful way to reach millions of potential customers and grow your business with minimal upfront investment. By following these steps, ensuring compliance with local regulations, and using Amazon's tools effectively, you can master how to sell on Amazon UAE and build a successful, scalable e-commerce venture.

Ready to start? Set up your Amazon UAE seller account today and let Filings.ae support you with your e-commerce business registration needs, ensuring your path to success from day one.